CNH Industrial

Product Marketing Manager - Construction Undercarriage

Location US
Product Development
Position Type


CNH Industrial is a global leader in industrial goods. We provide farmers with cutting-edge technologies to help them feed a growing world population and we assist in building and rebuilding cities and infrastructures, all with future-proof powertrain solutions. With our Case IH, New Holland Agriculture, Case and New Holland Construction, and FPT Industrial brands, and comprehensive solutions for financing and aftermarket services, we’re driven to meet the needs of our customers.


As the Product Marketing Manager – Construction Undercarriage, Ground Engaging Tools (GET), and DIA Kits you will be responsible for developing & implementing a market strategy for assigned products that will increase sales revenues and margins across all CNH Industrial brands.


  • Develop and successfully implement long-term product-line strategy / innovation plan
  • Develop and manage pricing strategies in collaboration with pricing analyst to improve competitiveness and profitability of assigned product lines
  • Provide necessary analysis to management on financial performance, competitive activities, and product gaps with regard to the products handled
  • Direct the marketing content of products through available channels of communication to both wholesale and retail customers
  • Define and schedule sales programs as needed, in partnership with management, to achieve commercial targets
  • Provide marketing support to the sales staff and dealers for assigned products through marketing activities, product training, customer visits, competitive comparisons, work plans and value propositions
  • In collaboration with Purchasing and Engineering, develop new products to fill identified gaps in product offering, as well as new product introduction opportunities
  • Support the Purchasing group in supplier relations and provide direction when supplier corrections or support are needed
  • Coordinate activities with purchasing, engineering, cataloging, pricing analysts, and materials to complete part number set-up and changes


Bachelor’s degree in Marketing, Business Administration or related field

  • 5+ years of experience with marketing, product management and/or related fields


The preferred candidate will have: 

  • 5+ years experience in Aftermarket/Parts & Service
  • 5+ years experience with Construction aftersales business
  • Demonstrated experience in utilizing data analytics in decision making


CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here


CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.



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