CNH Industrial

Commercial Product Trainer

Location US-WI-Racine
Position Type


CNH Industrial is a global leader in industrial goods. We provide farmers with cutting-edge technologies to help them feed a growing world population and we assist in building and rebuilding cities and infrastructures, all with future-proof powertrain solutions. With our Case IH, New Holland Agriculture, Case and New Holland Construction, and FPT Industrial brands, and comprehensive solutions for financing and aftermarket services, we’re driven to meet the needs of our customers.


The Commercial Product Trainer is responsible for planning, developing and delivering product training programs to internal employees and dealership staff to elevate product knowledge, resulting in increased sales. The trainer analyzes farming product training needs to support the strategic Sales and Marketing plans and evaluates current training programs to ensure alignment with the objectives.


  • Design and develop Commercial Training documentation of Case IH’s Precision Farming, Advanced Farming Systems (AFS) technology as well as New Holland’s Precision Farming, Precision Land Management (PLM) through research, analysis, and interpretation of engineering information
  • Collaborate with platform Marketing managers and Technical Training team to monitor product evolution and update AFS & PLM training documentation
  • Translate technical product information into "value, features, benefits, and return on investment" for salesmen and customer understanding
  • Deliver commercial product training to our dealer organization
  • Collaborate with Sales staff to identify and satisfy local training needs
  • Produce innovative methods of teaching and training to elevate learning results
  • Coordinate the activity of external suppliers in preparation of product literature and or training materials ensuring the objectives of timing and cost
  • Complete analysis on market and competitive products to develop selling tips supporting Case IH dealer sales effectiveness
  • Responsible for delivering "Train the Trainer" sessions to CNH Industrial employees
  • Aid and coordinate the development and launch of web-based training modules and blended learning


  • Bachelor's degree in Agriculture, Education, Training, Business Management or related degree. In lieu of a Bachelor's degree, we will also consider an Associate's degree in Agriculture, Education, Training, Business Management or related degree type, with a minimum of 4 years of combined experience in a related fie
  • 2+ years combined experience in direct training, instruction, education, sales or product management (gained by working in a field sales position)
  • 2+ years of working knowledge and experience within the agriculture/farming, machinery or heavy equipment industries

The preferred candidate will have experience with the following:

  • Proficiency in both PowerPoint and Word is required, with a basic understanding of Excel
  • Product Knowledge of Case IH Precision Farming solutions (AFS and/or PLM)
  • Exceptional verbal and written communication skills
  • Self-starter; demonstrates initiative and commitment to quality training ethics and increase sales and customer satisfaction
  • Personal farming experience, or knowledge of farming operations plus
  • Farming work related experience
  • Knowledgeable with on-vehicle components and their features and functions


CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


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