CNH Industrial

Hay and Forage Field Marketing Specialist

Location US-CA | US-AZ | US-CO | US-NV | US-WY | US-MT
Position Type


CNH Industrial is a global leader in industrial goods. We provide farmers with cutting-edge technologies to help them feed a growing world population and we assist in building and rebuilding cities and infrastructures, all with future-proof powertrain solutions. With our Case IH, New Holland Agriculture, Case and New Holland Construction, and FPT Industrial brands, and comprehensive solutions for financing and aftermarket services, we’re driven to meet the needs of our customers.


As the Field Marketing Specialist, you will be the hay and forage product and marketplace expert for the listed regions. As the expert you will be primary in-field trainer for the assigned products as well as identifying market conditions and trends (including the advancement of Precision Technology and competitor strategies) and developing marketing and training materials in conjunction with the product marketing manager.

This position will support the lower west coast region of the United States (CA, AZ, NM, CO, WY, MT).


  • Be the primary hay and forage equipment product and marketplace expert for the listed regions.
  • Work with the dealer network to drive sales of hay and forage products as the primary in-field trainer providing training for dealer sales staff and participating in on site customer visits, customer demonstrations and clinics.
  • Drive improving dealer capabilities with precision technologies as a technical resource and product expert that provides hands on experience through demonstrations.
  • Assist in regional marketing and training material development working with brand marketing managers, shared services and the field sales team.
  • Provide voice of customer/voice of dealer feedback to the Brand (Product marketing group) to guide product development and marketing actions.
  • Analyze and communicate regional trends pertaining to brand performance, competition, and marketplace.
  • Implement dealer marketing strategies in coordination with the Regional sales staff that increase sales and market share for construction equipment in assigned Region.
  • Support field sales and dealers with competitive conquest opportunities and track opportunities within the New Holland Customer Relationship Management (CRM) process to deliver sales.
  • Activate annual marketing plans within your Region to achieve the key quantitative objectives – Market Share & Revenue.
  • Support the distribution strategy in coordination with the Regional Dealer Development organization.
  • Support regional and national trade shows and training as necessary.
  • Manage a fleet of company inventory units used for demonstration and training purposes.


The qualified candidate will have:

  • Bachelor’s degree in related field (preferred Business/Marketing or Agriculture)
  • 2+ years’ experience in heavy equipment or agricultural industry

The preferred candidate will have:

  • Strong familiarity with dealer management and dealer networks
  • Strong technical knowledge of product line supported
  • Excellent verbal and written communication skills
  • Strong Competency of Microsoft Office based programing (Word, Excel, PowerPoint)


Must be able to travel for up to 75%


CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here


CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.



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