CNH Industrial is a global leader in industrial goods. We provide farmers with cutting-edge technologies to help them feed a growing world population and we assist in building and rebuilding cities and infrastructures, all with future-proof powertrain solutions. With our Case IH, New Holland Agriculture, Case and New Holland Construction, and FPT Industrial brands, and comprehensive solutions for financing and aftermarket services, we’re driven to meet the needs of our customers.
The Communication and Events Marketing Manager reports to the FPT Industrial North American Marketing Manager. This diverse role is responsible for creating and implementing marketing strategies which contribute to the FPT Industrial global brand communications operations, while also maintaining the responsibilities related to managing all aspects of corporate events and trade shows for North America to drive FPT’s brand growth.
As the Communications Manager, this role will manage the development and execution of commercial marketing strategies that drive executional excellence, brand and customer growth, and help to deliver North American business results. The primary responsibilities include implementing a robust media strategy that includes paid advertising, public relations and creation of digital media content (ex: social media), managing all corporate partnerships and sponsorships, and evaluating all current and future options to develop and create opportunities for FPT Industrial to engage with its customers and end-users in North America, ensuring our strategies are aligned with the global brand vision. This role will also coordinate the merchandising program, assist with product marketing initiatives, collaborate with cross-functional external and internal teams, including senior management, and initiate pro-active, streamlined and consistent communication with internal and external stakeholders to increase awareness of corporate marketing initiatives.
As the primary Events Marketing Manager, this role will manage all corporate trade shows, exhibitions, corporate events and cross-functional events. The primary responsibilities include implementing the overall technical and logistical elements that help an event succeed, while working with internal stakeholders and external vendors (production companies, adv agencies, events agencies, etc.) he/she will spend much of their time managing all aspects of the event production process. He/she will also be involved in the overall communication strategy of the event (or specific production).
This role will also be responsible of the mockup management, in which the primary responsibility will be to manage the stock, logistics, economics, and regional coordination together with the Network Marketing Manager.
Finally, the Communications and Events Marketing Manager will assist in the management of an annual budget of approximately $1M USD. He/she may also be involved in more than just the planning and execution of communications and events tactics, but also in the overall communication strategy of the region, alongside his/her marketing colleagues. He/she is responsible for working effectively with both client and internal teams to deliver projects that drive company results following established strategic objectives, timelines and budget goals. He/she should thrive under pressure and be available to travel on a global basis.
Brand Communications Strategy and Execution: Manage the strategies and supporting tactics to drive brand awareness in distributor/OEM markets.
Brand Event Strategy and Execution
CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here.
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