CNH Industrial

Tillage & Pull-Type Fertilizer Marketing Manager

Location US-WI-Racine
Product Development
Position Type


CNH Industrial is a global leader in industrial goods. We provide farmers with cutting-edge technologies to help them feed a growing world population and we assist in building and rebuilding cities and infrastructures, all with future-proof powertrain solutions. With our Case IH, New Holland Agriculture, Case and New Holland Construction, and FPT Industrial brands, and comprehensive solutions for financing and aftermarket services, we’re driven to meet the needs of our customers.


As the Tillage & Pull-Type Fertilizer Marketing Manager, you will develop and implement specific product line sales and marketing strategies, along with influencing inventory management and distribution improvements, that increase sales and market share for assigned products (tillage & pull-type fertilizer) and attachments in North America. The owner will be the marketing product expert for the assigned product lines, including managing product launch and support activities, sales training material development, key shows and events planning and participation (~50% of focus).


  • Provide input to Global Case IH team to guide key product development and improvement actions needed for North America, based on customer needs & product value proposition (~50% of focus).
    Responsibilities include:
  • Prepare annual marketing plans to achieve the key quantitative objectives for the region -- product gap analysis, customer segmentation, product offering, competitive positioning, launch planning & readiness, annual price books and order writing
  • Define and manage distribution strategy in coordination with the Dealer Development organization.
  • Support all elements of the go to market plan and key account penetration
  • Manage company inventory to support promotional activities at farm shows, customer events, training events and agronomic partners for demos and plot work
  • Develop sales and marketing training & promotional materials for all product lines for effective communication of product value proposition, features and benefits to the sales team & dealer network
  • Lead material development and planning activities, working with other Product Marketing Managers and the field sales team
  • Provide ongoing leadership and training for field-based Crop Production Product Specialists & Case IH & Dealer Sales teams
  • Provide training & educate CNH Industrial Global tillage/fert. app. team (about North American needs & farming practices), including traveling throughout North America showing firsthand applications & customer needs (capturing voice of customer)
  • Maintain communication with the engineering development platforms providing customer input (voice of customer) for future product design to ensure Case IH is meeting evolving customer needs and ensuring that value proposition align with customers' requirements.
  • Co-Lead the Crop Production Dealer Advisory Committee, including quarterly calls and annual face to face meetings


The qualified candidate will have:

  • Bachelor's degree in Business Administration, Engineering, Marketing, Agronomy or Ag related field
  • 4+ years of direct selling, marketing, or product experience with knowledge of competitive practice, equipment capabilities, marketing techniques, business management, materials creation and current farming practices

The ideal candidate will have:

  • Experience in cash crop customer segments
  • Strong computer skills including Excel, Word, and PowerPoint
  • Strong communication skills (both written & oral)
  • Demonstrated strong work ethic
  • Ability to work independently as well as in team environment
  • Previous farming experience preferred
  • Good understanding of agronomic principals and precision farming fundamentals
  • Travel Requirements: Up to 30%


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.



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