CNH Industrial

Field Marketing Specialist - Livestock & Dairy

Location US-ID
Position Type


CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.


As a Field Marketing Specialist, you will be the New Holland Livestock & Dairy Customer Segment product expert. We are looking for someone who is passionate about this industry and is enthusiastic about identifying market conditions, market trends (including the advancement of Precision Technology and competitor strategies), training development and delivery!


The ideal candidate for this position will be located in the Boise, Idaho area or within a reasonable driving distance to a major airport.




  • Be the primary Livestock & Dairy equipment product and marketplace expert for the assigned area.
  • Work with the dealer network to drive sales of these products as the primary in-field trainer providing training for dealer sales staff.
  • Heavy focus on participating with dealer in on site customer meetings, customer demonstrations and clinics.
  • Drive improvement of dealer capabilities with precision technologies
  • Assist in regional marketing and training material development working with brand marketing managers, shared services and the field sales team.
  • Provide voice of customer/voice of dealer feedback to the Brand (Product marketing group) to guide product development and marketing actions.
  • Analyze and communicate regional trends pertaining to brand performance, competition and marketplace.
  • Implement dealer marketing strategies by collaborating with sales staff in order to increase sales and market share for equipment in assigned Region.
  • Support field sales and dealers with competitive conquest opportunities and organize data within the Customer Relationship Management (CRM) process to deliver sales.
  • Activate annual marketing plans within your Region to achieve the key quantitative objectives – Market Share & Revenue.
  • Support the distribution strategy in coordination with the Regional Dealer Development organization.
  • Support regional and national trade shows and training.
  • Manage a fleet of company inventory units used for demonstration and training purposes.



The salary offered for this position will fall between $80,000 and $108,000 annually. (Actual salaries will vary and will be determined based on several factors including skill level, experience and qualifications for the role.)

Compensation & Benefits: We offer competitive compensation with multiple benefit (medical/dental/vision) options to meet your individual needs. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include: paid parental leave, life insurance, volunteer time off and much more!


  • Bachelor’s degree and at least two (2) years' experience in heavy equipment or agricultural industry; OR
  • Associates' degree and at least five (5) years' experience in heavy equipment or agricultural industry; OR
  • HS Diploma and at least eight (8) years' experience in heavy equipment or agricultural industry
  • Must be able and willing to meet travel expectations of 80%


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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