CNH Industrial

Digital Marketing Specialist

Location US-WI-Racine
Position Type


CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.


We are currently seeking a dynamic Digital Marketing Specialist to support our North American Dealer network with digital tools and build communications for the Case IH brand, products, and initiatives. The Digital Marketing Specialist will focus on the strategic development, implementation, tracking, and optimization of Case IH North America's digital marketing efforts . In addition, this position will support the development of marketing communications strategic and tactical plans to ensure alignment with Case IH's vision, mission, objectives, and overall Case IH objectives. 


*This role is eligible for a flexible Hybrid work model.*


  • Digital Asset Manager Tool Ownership and Daily Management
    • User Management
    • Portal Creation and Management
    • General Tool Liaison
    • Assets Management
    • Dashboard creation
  • Content Management for
    • Implement Content Strategy
    • Content aggregation
    • Content Organization
  • Case IH Dealer Portal Ownership
    • Attending weekly cross-functional Portal meetings
    • Support Content and Structural Updates
  • Customer and Dealer Communications
    • Process Flow Management
    • Content Aggregation
    • Email Build
    • Calendar Management
  • Additional digital project support as needed
  • This position pays $54,000 - $78,000 (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


  • Bachelor's Degree required
  • 1+ years of marketing experience
  • 1+ years of working with marketing systems and tools 
  • Excellent oral communication and writing skills
  • Intermediate to advanced proficiency with MS Office (Outlook, Word, Excel, PowerPoint, etc.)
  • Experience with digital tools and platforms, preferably with SaaS
  • This position requires up to 10% travel domestically

Compensation & Benefits: We offer competitive compensation with multiple benefit (medical/dental/vision) options to meet your individual needs. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include: paid parental leave, life insurance, volunteer time off and much more!



US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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