CNH Industrial

Data Analyst - Customer Marketing

Location US-WI-Racine
Business Operations
Position Type


CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.


As a Data Analyst - Customer Marketing, you will be responsible for analyzing and supporting the CNH customer database. This position will collaborate with the North American CNH Industrial brand organizations (Case IH, New Holland, Case Construction Equipment) to identify data integration needs along with identifying opportunities to better communicate with our customers. This is an exciting opportunity for a self-starting change agent with an eye for detail, and the ability to solve problems. This role is a key point of contact for customer data integrations and managing the customer data.


This position is eligible for HYBRID flexible work arrangements!


  • Build on-demand reports based on business needs
  • Support the creation of list criteria for direct mail and email campaigns for all brands
  • Analysis customer data to identify areas where we can connect with customer better
  • Apply analytical and visualization tools, such as Qlik Sense, to extract insight beyond the numbers
  • Support business users training and solution access
  • Support the management of the CNH Customer Database and be subject matter expert on customer data
  • Develop and maintain important dashboards and reports to guide impactful decisions to drive key performance indicators to end users
  • Working collaboratively with Information Technology team and the Commercial team to capture requirements for system / dashboard improvements and work through bugs
  • Support the streamlining of our MarTech stack

  • This position pays $60,000 - $87,000 (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


  • Bachelor’s degree in Business Analytics, Statistics, Computer Science, or other closely related field with 2+ years in a business intelligence/data analysis role, market research. In lieu will accept Associates with 4+ years in a business intelligence/data analysis role
  • Intermediate to Advanced proficiency in Microsoft Office Suite
  • Exposure to programming languages as SQL, Python, R

Compensation & Benefits: We offer competitive compensation with multiple benefit (medical/dental/vision) options to meet your individual needs. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include: paid parental leave, life insurance, volunteer time off and much more!


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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