CNH Industrial

Dealer Communications Specialist

Location US-WI-Racine
Position Type


CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.


As a Dealer Communications Specialist, you will be responsible for supporting and coordinating dealer communications and managing the CNH Dealer Portal content and Lead Management tool. This position will consult with the North American CNH Industrial brand organizations (Case IH, New Holland, Case Construction Equipment) in the evolution and maturity of dealer communications channels, especially our proprietary Dealer Portal and email marketing tool, Marketo. This is an exciting opportunity for a change agent and problem solver, as you will be a key point of contact for aligning and simplifying dealer communications and tools through our digital transformation journey.


This position is eligible for HYBRID flexible work arrangements!


  • Working collaboratively with internal and external partners to gather and document requirements for system enhancements
  • Liaison between our Information Technology team and the Commercial team to gather requirements for system enhancements and work through bugs
  • Manage and track system ticket requests and enhancements for the North American region
  • Monitor field communication channels and identify opportunities for improvement to promote clear and consistent messaging
  • Collaborate with our Brand communications teams to coordinate activities as needed
  • Define and implement processes with the CNH Industrial Brands to deploy B2C email campaigns
  • Assist brands in maintaining an accurate dealer list
  • Identify and create training for Dealers communications tools and systems
  • Drive innovation with content publishing, supporting the brands in implementing standard methodologies
  • Document best practices and governance for content publishing activities
  • Coordinate and monitor the maintenance, integrity, of the Marketo database for Dealer contacts
  • Develop and support dealer comms analytics
  • Maintains process flows and recommends process improvements by coordinating information and requirements with related operational/marketing departments and dealers
  • Manage projects that help support the brands communication and business objectives with dealers
  • Will act as a backup to B2C team members
  • This position pays $60,000 - $87,000 (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


  • Bachelor's Degree. In lieu of Bachelor's degree will accept an Associate's degree with an additional 2+ years experience with administration or marketing operations
  • 3+ years of related experience working with administration or marketing operations
  • Position will require up to 10% travel

Preferred Qualifications 

  • Intermediate to Advanced proficiency in Microsoft Office Suite
  • Excellent verbal and written communication skills

Compensation & Benefits: We offer competitive compensation with multiple benefit (medical/dental/vision) options to meet your individual needs. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include: paid parental leave, life insurance, volunteer time off and much more!


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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