CNH Industrial

Rural Lifestyler Segment Marketing Manager

Location US-PA-New Holland | US-WI-Racine | US-IA-Ames
Position Type


CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.


The Rural Lifestyler/Specialty Segment Marketing Manager is responsible for developing and implementing strategies which promote company growth and brand awareness specific to the New Holland Brand. Reporting directly to the Director of Commercial Marketing, the Marketing Manager will focus on the objectives of building a cohesive messaging and market positioning strategy reflective of an industry leader, while consistently generating new high-quality sales leads and brand awareness. This role serves as a key point of contact within the marketing team, working with cross-functional brand teams within the larger organization. 


The ideal candidate will be within a reasonable driving distance to one of our corporate office locations (Racine, WI / Ames, IA / New Holland, PA), and will have a HYBRID working environment.



  • Subject Matter Expert (SME) for Rural Lifestyler/Specialty Products for assigned campaigns, marketing content development, implementation, and marketing analytics.
  • Products include subcompact, compact and utility tractors AND fruit/vineyard tractors and grape harvesters.
  • Partner with product marketing, sales, and technical teams to develop compelling content for new product launches and lead generation campaigns, including messaging development and implementation through strategic communication tactics that align with business objectives.
  • Develop and refine marketing communications strategy and brand positioning plans to ensure clear, impactful communications to dealers and customers.
  • Participate and support customer-facing events and programs: tradeshows, sponsorship functions, webinars and other ad-hoc items as defined.
  • Coordinate creation and production of brochures, Point-of-Sale, flyers, leaflets and any supplemental materials that will be used for digital/website and social media.
  • Guarantee timely release in the Digital Asset Manager (DAM) of all customer segment related assets (Widen & Channel marketing tools) and brand website.
  • Follow print and digital content development from briefing phase (in collaboration with product marketing and product launch responsible teams), to messaging and copywriting, photo-shooting (in collaboration with Audiovisual responsible), final layout of Master version (editing at until final product, quality check and /budget adjustments) and activation of roll out.
  • Coordinate suppliers for creativity and copywriting.
  • Administrate responsible areas in Commercial Marketing budget.

The salary offered for this position will fall between $90,000 and $137,000 annually. (Actual salary offered will vary and will be based on various factors, such as skill, experience and qualification for the role.)


Compensation & Benefits: We offer competitive compensation with multiple benefit (medical/dental/vision) options to meet your individual needs. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include: paid parental leave, life insurance, volunteer time off and much more!



  • Bachelor's degree in Marketing, Business, Communications, or related field
  • At least four (4) years of digital marketing experience 
  • Ability to travel at least 25%


The ideal candidate will have:

  • At least one (1) year of experience with B2B Go-To-Market program strategy, development and/or implementation
  • Working knowledge of new media and web/digital based technologies
  • Agricultural or heavy equipment experience is preferred, but not mandatory


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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