CNH Industrial

Corn / Soybean Segment Lead, Precision Technology

Location US
Position Type


CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.


The Corn / Soybean Segment Lead, Precision Technology primarily focuses on understanding the needs of our global customers who grow corn and soybeans.  They will interact directly with customers to provide voice of the customer insights to the Precision Technology organization.  This leader will be responsible for deepening customer and market understanding to the entire organization.  They will be customer centric and focused ensuring we are gathering customer and market needs through regional marketing teams and market research, dealers, and customers.


  • Monitor key global market activities (customer problems, competitive practices and products, industry trends, etc.) to use as input to the product line strategies, customer requirements, and product definition.
  • Be customer first, work with customers, dealers, and market specialists across the globe to deliver the best products that can be conceived.
  • Keep informed of the market and financial performance of both new and current products including cost, margins, quality, and customer satisfaction to confirm the correct project priorities and product specifications to execute brand strategies.
  • Facilitate customer research including focus groups, customer clinics and surveys to define product need, priorities, and requirements, as a basis of the product strategy.
  • Lead product specialists to develop and document in detail: Product offering, product definition and product requirement documents that meet the needs of the brand strategies, customer expectations, and drive the product development process. 
  • Build strong relationships with the brands’ regional marketing teams to understand global markets.
  • Visit dealers and customers to establish product requirements, gather competitive intelligence, and support business expansion.
  • Support brand regional marketing in the development of marketing messages and unique selling propositions.
  • Develop a benchmarking strategy that ensures we are meeting our competitive position goals for new and current products.
  • Support platform and program managers to assimilate required information to support program milestone reviews, including pricing strategy and market share growth to assist platform decisions on product development project feasibility and priority.
  • Drive continuous product improvement through the current products team for both current product (CPI) and quality and reliability (Q&R) improvements.
  • Appraise new product innovation ideas to determine their potential to address customer needs and to achieve goals in revenue and market share.
  • Balance product margin, quality and reliability, competitive positioning, and customer satisfaction.
  • Responsible for providing input to Precision Technology strategy document.
  • This position pays:  $135,000 - $170,000 (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
  • This is a Remote Role.  #LI-Remote
  • 50% Travel within the US/Canada potential for occasional international trips.


  • Bachelor’s Degree
  • 7+ years of experience working directly with customers in the precision ag technology space.
  • Agronomic experience with corn and soybean cropping systems.

Compensation & Benefits: We offer competitive compensation with multiple benefit (medical/dental/vision) options to meet your individual needs. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include: paid parental leave, life insurance, volunteer time off and much more!



US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please call 1-800-889-4422 option 1 and then option 5, or contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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