CNH Industrial

Insurance and Brand Marketing Campaign Manager - Financial Services

Location US-WI-Racine | US-PA-New Holland
Financial Services
Position Type


CNH Capital is the captive financial provider for the CNH family of brands, Case IH, New Holland Agriculture, Case and New Holland Construction, specializing in agriculture and construction equipment and technologies. For over 60 years, CNH Capital has been providing tailored financial solutions and insurance products for new and used CNH equipment. With a global network of subsidiaries, joint ventures, and vendor programs, CNH Capital helps customers, dealers, and distributors worldwide achieve their business goals. The commitment to putting the Customer First is the foundation of their comprehensive range of services, including new and used equipment financing with competitive rates and flexible payment terms, leasing options for businesses seeking access to the latest equipment with low upfront investment, and aftermarket financial solutions and protection products. A trusted financial partner, CNH Capital provides the resources and expertise to succeed. 


The Insurance and Brand Marketing Campaign Manager is responsible for developing, executing, and analyzing the marketing and communications strategy for our CNH Capital insurance portfolio, which insures and protects CNH equipment. This role will also support end-user campaigns promoting Capital products and offers through coordination with our brands: Case IH, CASE Construction, and New Holland. These campaigns will target retail customers while accounting for dealer and internal communication channels.


The ideal candidate will be near the Racine, WI office, with a hybrid work model.  


  • Channel marketing & communications – Recommend new tools and processes for Capital sales and dealers to leverage, including using Financial Services offerings such as insurance and retail programs to drive equipment sales and increase insurance attachment rate
  • Budget planning - Effectively manage marketing spending on all B2B and B2C promotional campaigns
  • Marketing Effectiveness – Provide campaign analysis, including customer engagement, dealer participation and conversion cost in deployed promotions. . Collect and analyze data and share it with CNH Capital peers and brand counterparts. Adopt a best practice system to analyze, assess, and adjust for continuous improvement that drives campaign
  • Promote insurance offerings to loyal and prospective customers through effective internal and external communications. Look for new ways to increase awareness and adoption among retail end-users and analyze campaign effectiveness
  • Lead the design and execution of Insurance marketing communication materials for distribution and promotion within Ag and CE brands
  • Work alongside the Capital Sales Program Managers to identify offers and promotions to market through the brand channels and coordinate those efforts with the brand campaign managers to develop integrated campaigns with tangible ROI
  • Collaborate within Capital and with CNH partners to enhance go-to-market effectiveness while providing consistent, integrated messaging to improve the CX experience
  • Field Marketing Communications – Develop and launch marketing and promotional materials to support awareness and growth of insurance offerings and retail programs through varied channels (i.e., Dealers, Distributors, Coops, etc.) aligned with CNH sales and distribution strategies, which include dealership signage, collateral materials, Dealer Portal, DAM systems and sales training modules
  • Additional marketing team support as needed, including but not limited to assistance with internal communications, events, LinkedIn, etc.

The annual salary for this role is $55,500 - $81,400 (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


The qualified candidate will have:

  • Bachelor's degree (BA/BS/BBA) in marketing, journalism, communications or business
  • 3+ years of marketing/communications experience in all marketing channels and customer segments


The preferred candidate will have: 

  • 3+ years of corporate or financial services experience 
  • Proven Marketing Management or Product Management success in a B2B or B2C environment
  • Demonstrated success with digital platforms, marketing strategy and execution
  • Strong project management and organization skills; ability to manage multiple projects and deliver on deadline and budget 
  • The ability to work independently and the ability to manage external vendor and contract relationships 
  • Previous experience with B2B writing and editing, developing marketing messages, marketing content, and sales collateral for multiple audiences
  • Ability to think strategically and develop sound solutions for multiple audiences. With this comes the ability to motivate a sales force to embrace and implement strategic direction. Candidate needs to be self-starting/motivated/high-energy
  • Exceptional verbal and written skills and strong attention to detail

Company Benefits

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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