CNH Industrial

Construction Equipment Product Manager

Location US-WI-Racine
Position Type


CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.


We are currently seeking a Construction Equipment Product Manager for Skid Steers and Compact Track Loaders to join our team. This individual should be a motivated hard worker ready to manage a variety of product line needs for the North American construction equipment market.


  • Lead the entire product life cycle (cradle to grave); successful planning and implementation of: product launches, promotion, sales initiatives, internal/external communications, etc..
  • Develop product business strategy and product definitions to meet the constantly evolving landscape of customer, application, regulatory, and manufacturing influences, that are aligned with the strategic business plan.
  • Explore market information, industry data/trends, offering landscape, and channel distribution needs to drive expansion in messaging and understanding of core product offering and application.
  • Collaborate within cross functional teams to develop and implement product marketing strategies throughout the equipment portfolio.
  • Support product management with Voice of Customer perspective within application segmentation and product categories to maintain a frontline perspective of industry trends.
  • Build and interpret statistical analysis of key data (market, segments, conditions, customer profiles, and dealer performance) with executable insights for further application or investigations.
  • Communicate the plan throughout the corporate environment, influencing various leadership, departments and organizations to gain support for strategic product, marketing, and sales initiatives as the subject matter authority.
  • Collaborate and influence successful marketing of the assigned products by understanding our customers and their business, our competitors, the market dynamics and unmet needs.



The qualified candidate will have:

  • Bachelor’s degree required  (Engineering, Business, Platform Development)
  • 5+ years or more of product management or product marketing experience required.
  • 8+ years of construction equipment (or similar) industry
  • Demonstrated project management, organizational, and communication skills to varying levels of the organization.

The ideal candidate will have:

  • 5+ years or more of consistent experience in segment analysis promoting analytical abilities.
  • Curiosity and an entrepreneurial mindset to explore out of the box initiatives



Company Benefits

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!


The salary range for this position is $111,000 - $162,800 annually. (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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