CNH Industrial

Sales Trainer - Light Construction Equipment

Location US-WI-Racine
Position Type


CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.


The Sales Trainer - Light Construction Equipment is responsible for planning, developing and delivering product training programs to internal employees and dealership staff to elevate product knowledge, resulting in increased sales. The trainer analyzes construction product training needs to support the strategic Sales and Marketing plans and evaluates current training programs to ensure alignment with the objectives.


This is a hybrid role located in Racine, WI.


  • Design and develop Commercial Training documentation for CASE Construction and New Holland Construction’s light equipment line, such as skid steer loaders, compact track loaders, compact dozer loaders, mini track loaders, tractor loader backhoes, and tractor loaders. This position is responsible for creating product/training content through research, analysis, and interpretation of engineering information including competitive comparisons
  • Collaborate with platform Marketing managers and Technical Training team to monitor product evolution and update all applicable product training documentation
  • Translate technical product information into "value, features, benefits, and return on investment" for salesmen and customer understanding
  • Deliver commercial product training to our dealer organization
  • Collaborate with Sales staff to identify and satisfy local training needs
  • Produce innovative methods of teaching and training to elevate learning results
  • Coordinate the activity of external suppliers in preparation of product literature and or training materials ensuring the objectives of timing and cost
  • Complete analysis on market and competitive products to develop selling tips supporting CASE Construction and New Holland Construction dealer sales effectiveness
  • Responsible for delivering "Train the Trainer" and “Know Your Product” sessions to CNH Industrial employees
  • Aid and coordinate the development and launch of web-based training modules and blended learning, along with other mediums to best suit the learning methodology and needs of the learner



  • Bachelor's degree in Agriculture, Construction Technology, Education, Training, Business Management or related degree
  • A minimum of 2 years combined experience in direct training, instruction, education, sales or product management (gained by working in a field sales position)
  • In lieu of a Bachelor's degree, we will also consider an Associate's degree in Agriculture, Construction Technology, Education, Training, Business Management or related degree type, with a minimum of 4 years of combined experience in a related field
  • Minimum 2 year of working knowledge and experience within the construction/building, machinery or heavy equipment industries with preference given to CASE Construction and New Holland Construction light equipment.
  • Proficiency in both PowerPoint and Word is required, with a basic understanding of Excel
  • Ability to travel domestically 35%+ with some overnights as necessary.

Company Benefits

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!


Annual base salary range for this position is $70,500 - $103,400 USD  (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)


US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.


If you need reasonable accommodation with the application process, please contact us at


Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.


Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.


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