CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.

The New Holland Compact, Utility and Specialty Business Manager is the go-to-market leader and primary champion of customer experience within the Rural Lifestyle, Outdoor Consumer and Specialty crop production market segments in North America. This position will work closely with Product Marketing Managers, New Holland Digital Marketing / Website team, and advertising agency partners to build market development strategy and deliver timely and effective communications to internal and external collaborators.

This position will also act as the North American business lead for the New Holland compact, utility and specialty products business, including leading market analysis, inventory planning, distribution, programming and guiding training for the next generation of New Holland equipment. The Segment Business Manager will work across product management and product marketing to develop and implement go-to-market strategy during product lifecycle including the prelaunch, launch, and production of product lines within their responsibility.

Preferred location for this opportunity is in New Holland, PA. 

Go To Market Strategy and Product Marketing Coordination

• Go-to-market execution, including inventory planning inventory, lead management strategy, sales and dealer training, packaging and attachments strategy, etc
• Champion voice of customer (CX) for North America rural consumers and producers across global product management and commercial marketing, owning the unique voice of New Holland North America in product portfolio planning and product development
• Develop deep first-hand understanding of customer experience to identify and fill product functional gaps, using this understanding in development of innovative ideas to improve customer experience and grow market share

Marketing Planning and Strategic Development

• Coordinate ongoing regular analysis of the compact and light utility equipment marketplace, including equipment, ecommerce tools, website presentation and customer journey
• Develop, implement and run efficiency of communications, digital plans, and media advertising for Rural Lifestyle, Outdoor Consumer and Specialty Crop segments
• Identify, plan and implement new and innovative means of communicating assigned products to the market through digital tools, ecommerce or otherwise, better meeting customers in their journey
• Explore innovation in partnerships, sales channels, and digital tools to improve presence and increase market share in the compact and light utility space

Advertising & Media

• Lead development of a multi-channel marketing communications plan including media, digital communications, sales support materials, social and more, improving earned media coverage
• Provide oversight with agency partners and digital team on creative elements and marketing communication activities with the input and collaboration of Product Marketing Managers
• Coordinate the development of sales support materials, local- and region-specific photo and video collateral, and other customer-facing elements applied by dealers and partners

Budget Management

• Lead internal and external resources efficiently for communication campaigns as related to annual communication budget

• Bachelors Degree or equivalent experience in Marketing, Communications, Project Management, Engineering, or similar
• Minimum 7+ years of marketing, communications, or product management experience in capital goods, power sports, automotive, construction equipment, agriculture equipment or an associated industry space
• 5+ years of experience in marketing and advertising, market analysis, strategic leadership and consistent delivery to meet commercial objectives

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!

The annual salary for this role is $111,000 - $148,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.

Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.